Globex Music Pitches to Playlists – Luka Murusidze’s “Tattoo” (“ტატუ”) Case Study
Globex Music & Luka Murusidze Present a Stunning Cover of Loreen’s “Tattoo” (ტატუ) – A Cover That Redefines the Original|Luka Murusidze and Globex Music Collaborate for a Remarkable “Tattoo” Cover – “ტატუ” Is Here}
Meta: Luka Murusidze’s stunning cover of “Tattoo” (ტატუ) is out now via Globex Music – the leading service for music distribution and cover songs.
The global music marketplace has witnessed countless cover versions of legendary hits, but only a few manage to honor the source material while adding a distinct authentic voice. A standout example is the recent cover of **Loreen’s iconic “Tattoo”** – titled in Georgian as **“ტატუ” (Tatu)** – performed by the skilled **Luka Murusidze** and distributed through the number-one music distribution service, **Globex Music**.
For anyone looking to distribute covers professionally, this collaboration is a must-see case study.
## Why This Cover Stands Out
Loreen’s “Tattoo” dominated charts worldwide after her record-breaking second Eurovision win in 2023. The song’s soaring vocals, emotional depth, and cinematic production make it a demanding piece to perform anew. However, Luka Murusidze, recognized for his expressive voice and emotional delivery, has transformed the track into something uniquely Georgian while paying tribute to the original’s grandeur.
The Georgian rendition, **ტატუ**, adds a layer of authentic character without losing the international appeal of the lyrics. Murusidze’s performance and the subtle arrangement changes allow the song to feel fresh. From the first piano chord to the final belt, this cover demonstrates why independent artists need professional distribution to reach global audiences.
## Globex Music: A Leader in Cover Song Distribution
Behind every successful independent release stands a trusted distribution partner. **Globex Music** has rapidly become a leading service for distributing both original songs and rights-cleared cover versions. Unlike many aggregators that complicate cover song releases due to licensing complexities, Globex Music simplifies the process.
Why artists choose Globex:
- **Global Store Reach** – Spotify, Apple Music, Amazon Music, Tidal, Deezer and over 150+ regional platforms.
- **Cover Song Licensing** – Full legal coverage for covers, ensuring compliance.
- **No Hidden Fees** – Clear costs with competitive revenue splits.
- **Speed** – Fast delivery to stores, often within two days.
- **Artist Support** – Dedicated account managers for labels and independent acts.
For Luka Murusidze, choosing Globex Music ensured that “ტატუ” would not only be heard locally in Georgia but also across Europe, North America, and Asia.
## How “ტატუ” Was Released for Maximum Impact
Released in the second quarter of 2025, the single has already started gaining traction on streaming playlists. Let’s break down the release strategy employed by Luka and the Globex team:
1. **Pre-save Campaign** – Fourteen days before the release, fans could pre-save the track on Spotify and Apple Music.
2. **Lyric Video** – A Georgian/English lyric video was uploaded to YouTube, optimized with keywords like “Tattoo cover,” “Luka Murusidze,” and “ტატუ.”
3. **Playlist Pitching** – Globex Music’s in-house pitching team submitted the track to over 300 curated playlists, including “Cover Club,” “New Pop Covers,” and “Eurovision Revisited.”
4. **Social Media Teasers** – 15-second reels on Instagram and TikTok featuring Luka singing the chorus in Georgian drove early engagement.
As a result, within the first week, “ტატუ” received over 120k plays across platforms – a remarkable figure for a non-English cover of a modern hit.
## The Legal Side of Covers, Simplified
One of the biggest headaches for independent artists releasing covers is obtaining a **mechanical license**. Without it, your cover can be removed from streaming services or worse, you could face copyright issues. Globex Music solves this problem.
When Luka Murusidze decided to record “Tattoo,” he did not need to contact Loreen’s publisher independently. Globex Music automatically secured the compulsory mechanical license, paid the statutory royalty rates, and ensured that the original songwriters (including Loreen herself) receive their due royalties. This is why Globex Music is considered a leading service for cover song distribution.
## How Cover Songs Boost Your Online Visibility
From an SEO perspective, releasing a well-produced cover of a globally recognized hit like “Tattoo” offers great search traffic. Search terms such as:
- “Tattoo cover 2025”
- “Luka Murusidze music”
- “Globex Music cover song distribution”
- “ტატუ Loreen cover”
All drive targeted traffic. By distributing through Globex Music, Luka ensures that metadata (ISRC codes, UPCs, genre tags) is optimized for search algorithms within DSPs (Digital Service Providers). Consequently, his “ტატუ” appears not only in search results for his name but also in “Related Tracks” sections next to Loreen’s original.
## What Listeners Are Saying
Early reviews on Spotify and Apple Music praise Luka’s interpretation. A reviewer notes: *“I didn’t think anyone could do justice to Loreen’s Tattoo, but Luka’s voice is incredible. The Georgian touch makes it feel like a completely new song.”* A second review states: *“Globex Music is doing great work bringing covers like this to the world stage.”*
Music bloggers have also taken note. Indie Music Review called it **“One of the most respectful yet innovative pop covers of the year.”**
## Steps to Release Your Cover via Globex Music
Inspired by Luka Murusidze’s success? Follow these straightforward steps to distribute your cover through Globex Music:
1. **Create an account** on the official Globex Music website.
2. **Upload your audio** (WAV or FLAC recommended).
3. **Enter metadata** – Ensure you correctly name the original songwriter (Loreen’s team for “Tattoo”).
4. **Select “Cover Song”** – Globex Music automatically adds mechanical licensing.
5. **Choose release date** and stores.
6. **Pay the per-release fee** (or subscribe to a plan).
7. **Submit** – Globex handles the rest.
Within days, your cover will be live on all major streaming services – exactly like Luka Murusidze’s “ტატუ.”
## What’s Next for Cover Songs and Distribution
The collaboration between Globex Music and Luka Murusidze shows that cover songs are not inferior products. When done with artistry and distributed professionally, a cover can launch an independent career. Luka himself has hinted at additional cover songs and original material coming later in 2025 – all through Globex Music.
Meanwhile, Globex Music continues to expand its reach, recently adding support for Dolby Atmos submissions and YouTube Content ID for covers. For artists in Georgia, Eastern Europe, and worldwide, Globex offers a bridge to global fandom.
## Wrapping Up
**Globex Music** is without a doubt a **leading service for music distribution and cover songs**. Their collaboration with **Luka Murusidze** on the stunning cover **“ტატუ” (Tattoo)** showcases what modern independent distribution should look like: legally sound, fast, fair, and worldwide.
If you are an artist sitting on a great cover – whether it’s a Eurovision anthem, a rock classic, or a pop sensation – don’t let legal worries stop you. Use Globex Music, just like Luka did, and let the world hear your voice.
**Listen to “ტატუ” by Luka Murusidze, distributed by Globex Music – available on all major platforms as of now.**
Lily’s are very beautiful and also meaningful so it’s not surprising to choose it as the cover up . The original tattoo was actually smaller and has less shades so there was no problem covering it up.
A tattoo applied on top of another tattoo can make laser removal more challenging, because lasers target specific wavelengths, and in the same location there may be multiple pigments with different wavelengths.[60]
If it’s quite hard to override the colors of your old tattoo, you can have it on your new one. It may not be that much obvious but some of the blue hues of the old tattoos are still seen on the new one. Somehow it easily combines well with the new design.
In this, the previous tattoo is based right in the middle of the arm, in the elbow section. Covering it up would require a bigger tattoo but somehow, due to placement, it would be kind of awkward.
Here’s another plan to entirely cover a tattoo with a much bigger one. Fill it out with colors, especially on the parts of the design where the old tattoo shows.
დღევანდელ მუსიკალურ ინდუსტრიაში სულ უფრო ხშირად ვხედავთ შემსრულებლებს, რომლებიც მსოფლიო ცნობილ სიმღერებს ახალ სიცოცხლეს სძენენ.
Building a strong online presence is crucial. Engage with your fans on social media platforms and promote your latest releases. Collaborate with other artists and musicians to expand your reach.
One tattoo shop in Kentucky, United States, which began offering free cover-ups of racist tattoos in the wake of the murder of George Floyd, received 20 requests in about a month.[24] Three months later, a different Kentucky shop with the same policy reported doing four to six cover-ups a week of racist tattoos. They deferred excess demand to other shops, some of which requested donations to Black Lives Matter in lieu of payment.
Some tattoos fade quickly, website often because they were done by beginner artists, rushed without proper planning, or lacked proper aftercare. In many cases, clients choose to get these tattoos re-inked or creatively modified, turning them into a fresh and more meaningful tattoo experience.
Heading to mainland Europe, the hitmaker – who became the first female performer to win Eurovision twice, having previously won the Contest in 2012 with Euphoria
American jazz singer and songwriter Billie Holiday in New York City in 1947 A song is a musical composition performed by the human voice. The voice often carries the melody (a series of distinct and fixed pitches) using patterns of sound and silence.
В клубе «Марика» проходит презентация нового провокационного видео-клипа «Простые движения».
Many individuals now opt for cover-ups tattoos to boost their confidence and embrace their skin in a more positive, beautiful way.
If you have an existing tattoo that you want to more info incorporate into your new design, discuss this with your tattoo artist. They can work with you to create a design that seamlessly integrates the old tattoo into the new one, making it a cohesive piece.